WagonR on IN.com

The brief given to us by the agency was to make sure the users of IN.com get familiar with the new “blue-eyed boy” concept of Maruti WagonR.

So IN.com changed its text colour to blue and made provisions for gutter branding across the site. This was accompanied by a customized mail theme for mail users of IN.com.

Nokia E 75 Product Launch on IBNLive

Nokia was set to launch a new smart handset: E75. The objective of the campaign was to give users firsthand experience of the new phone as the phone had an enhanced net surfing experience with a large keyboard and a wide screen for display.

IBNLive decided to capitalize on the behavior of the internet news consumer and their tendency to forward interesting news articles. The Story page on IBNLive featured a mouse over on the “Email this story” tab. The property compelled the consumer take notice and experience the product via the internet. The campaign was extremely effective delivering 7,313,167 Page views.

Sony Ericsson W595 on IN.com

Sony Ericsson harnessed the popularity of the Listen section on IN.com to talk to the music aficionado by making him / her experience the product virtually. The Pop out player on IN.com was re-created in the shape of the Sony Ericsson phone. The player controls were made to look exactly as they would in the actual mobile which was as close to a physical product simulation. Thus, the user felt like he / she was using the handset to control his or her song. The campaign delivered close to a million customer engagements and experience in 3 weeks!

Yamaha Y SZ 16 on IN.com

The product was positioned on the attributes of sleek, attractive looks and the speed it can achieve. Yamaha needed to display the product in all its glory, in a manner attractive enough to excite the user even if he doesn’t visit a showroom. IN.com grabbed attenting of its visitors by taking over the site. The ad displayed the bike in a prominent manner along with displaying multiple product attribute tabs.

Airtel on IBNLive: Barriers break when people talk

We designed a specially created zone with 12 detailed news items from different journalists where people/leaders/celebrities sat together and sorted out an old running dispute.

Success story: Massive traffic was driven to the zone and generated a huge number of clicks which in turn drove traffic to the Airtel Site.

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