Virtual Tradeshow on Biztech2

Web18’s challenge was to reduce the investments required in conducting and hosting trade shows targeted to CIO’s of large and small companies, CTO’s and industrialists.

We used the internet as a medium with technological know-how to create a virtual tradeshow. The entire tradeshow experience was re-created online. This included networking and interacting with peers from the Industry and vendors, listening to experts, product briefing and so on.

Through this new platform, visitors were able to attend conference keynotes at the auditorium, visit pavilions/booths, download exhibitor brochures, exchange virtual business cards, network and chat with other visitors attending the show in addition to live webinars.

The show was live for 3 days and on-demand for 87 days. But due to an overwhelming response, the live show was extended for one more day.

Nokia 6110 Launch on IBNLive.com

The objective of this campaign was a digital launch of Nokia 6110 Navigator.

This enabled the target audience to interact and experience the product digitally.

Success story: Traffic to the Nokia website peaked during the campaign period. Display units consistently delivered high click throughs and outperformed the average industry CTR’s across properties.

Sprite Activity on In.com

The campaign was launched to leverage the strength of new media internet and to sustain the branding for a long period of time with reach. We decided to do branding with seamless integration within mail.

Taking clue from the brand line, we decided to give our client branding in the “Inbox” and the “Trash” folder. Wherein we offered to brand the Inbox as it was in conjunction with the brand line, they were using at that point in time.

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