Disney app creates buzz for film launch

Disney Interactive Media Group has launched an application for the Apple iPhone

Source: Mobilemarketer

Tiffany marries mobile with interactive to sell engagement rings

Consumers can save rings they like within the application and learn more about the company’s...

Source: Mobilemarketer

Think beyond a single mobile campaign

Consumers who text in the alphanumeric code under the cap get an immediate response

Source: Mobilemarketer

Chili’s trials location-based mobile advertising

The goal of Chili’s campaign was to convert click-throughs into paying customers

Source: Mobilemarketer

Chico’s aims to increase sales with new mobile commerce destinations

Women’s fashion destinations are now optimized for any mobile phone

Source: Mobilemarketer

Walmart wins in mobile site performance

Walmart is defining the industry standard for good mobile Web experience

Source: Mobilemarketer

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