Traditional targeting and optimization does not work

When approaching mobile advertising, companies need to know who their consumers are.

Source: Mobilemarketer

Google Blasts Apple Over iPhone Ad Changes

The flap underscores the rising stakes associated with selling ads on cellphones

Source: Wsj

Mobile Content Venture Gets in Gear

To develop a new national mobile content service using the digital TV spectrum

Source: Adweek

Seven Things You Need to Know About IPhone 4

New Metrics, Netflix, Bing and Video Features Among Upgrades

Source: Adage

Bharti confident of debt position even after completion of Zain deal

Bharti Airtel has taken a loan of $ 9 billion to facilitate the deal.

Source: Telecomtiger

3G players collectively pay Rs.67,719 cr to Government

The nine successful bidders for 3G spectrum paid Rs.67,719 crore

Source: Telecomtiger

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